We Build Marketing Terms & Conditions

Effective Date: July 15, 2026

Last Updated: July 15, 2026

These Terms & Conditions govern the website, digital services, marketing services, technology services, and subscription-based services offered by We Build Marketing, a DBA of Safira LLC.

1. Acceptance of Terms

Welcome to We Build Marketing (“We Build Marketing,” “Company,” “we,” “our,” or “us”).

These Terms & Conditions (“Terms”) govern your access to and use of www.webuildmarketing.com, our website forms, scheduling tools, communications platforms, marketing services, artificial intelligence services, software-enabled services, subscription products, and other services we provide (collectively, the “Services”).

By accessing our website, requesting a consultation, submitting information, signing an order form, purchasing or subscribing to a Service, or otherwise using our Services, you agree to be bound by these Terms and our Privacy Policy.

If you do not agree to these Terms, do not use our website or Services.

2. Business Information

We Build Marketing is a DBA of Safira LLC and provides digital marketing, local visibility, website, advertising, automation, artificial intelligence, consulting, and related technology-enabled services.

3. Services Covered

Our Services may include, but are not limited to:

• Website strategy, design, development, hosting, and maintenance
• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Local SEO and local visibility services
• Google Business Profile management
• Max Local services
• Review, reputation, and local listings management
• Google Local Services Ads management
• Google Ads management
• Meta Ads management
• Zoey Voice AI
• AI receptionist and outbound calling services
• AI website widgets and conversational tools
• CRM systems and workflow automations
• SMS and email communications
• Appointment scheduling and lead follow-up systems
• Marketing strategy and consulting
• Other products and services described in an order form, proposal, invoice, service agreement, or statement of work

4. Service Agreements and Order Forms

Certain Services may be governed by a separate proposal, order form, statement of work, subscription agreement, service agreement, invoice, or other written agreement (“Service Agreement”).

If a Service Agreement conflicts with these Terms, the Service Agreement will control with respect to the specific Service covered by that agreement. These Terms will continue to govern all matters not expressly addressed by the Service Agreement.

5. Eligibility and Account Information

You must be at least 18 years old and legally authorized to enter into agreements on behalf of yourself or the business you represent.

You agree to provide complete, current, and accurate account, billing, business, and contact information.

You are responsible for protecting account credentials and for activity conducted through accounts, platforms, telephone numbers, domains, advertising accounts, or other systems under your control.

6. Fees, Billing, and Payment

6.1 Service Fees

You agree to pay all setup fees, recurring service fees, project fees, usage fees, advertising management fees, consulting fees, and other charges identified in the applicable Service Agreement, invoice, checkout page, or order form.

6.2 Automatic Billing

When you purchase a recurring Service, you authorize We Build Marketing and its payment processors to automatically charge the payment method on file at the stated billing frequency until the Service is canceled in accordance with these Terms or the applicable Service Agreement.

6.3 Promotional Pricing

Promotional pricing, discounted setup fees, free trials, introductory periods, or other special offers are subject to the terms disclosed when the offer is accepted. Unless otherwise stated, the Service will renew at the regular price after the promotional period ends.

6.4 Valid Payment Method

You must maintain a valid and current payment method. You authorize us to retry failed payments and to charge any updated payment method associated with your account where permitted by law.

6.5 Late or Failed Payments

If payment is declined, late, disputed, reversed, or otherwise unpaid, we may suspend Services, pause campaigns, disable software access, stop automations, withhold deliverables, or terminate the applicable Service.

You remain responsible for unpaid balances and reasonable collection costs, chargeback fees, attorneys’ fees, or other expenses incurred in collecting amounts lawfully owed.

7. Subscription Renewal and Cancellation

Recurring Services automatically renew for successive billing periods unless canceled in accordance with the cancellation instructions provided at enrollment, in the applicable Service Agreement, or through an available account or billing portal.

Material subscription terms, including price, billing frequency, promotional duration, renewal price, and cancellation method, will be disclosed before recurring billing begins.

Cancellation will normally take effect at the end of the then-current paid billing period unless the applicable Service Agreement states otherwise. Canceling a recurring Service does not automatically cancel outstanding project fees, advertising charges, usage fees, or other amounts already incurred.

We will provide a reasonable cancellation method consistent with the method through which the subscription was established and applicable law.

8. Refunds

Except where expressly stated in a Service Agreement or required by law, setup fees, subscription fees, project fees, consulting fees, management fees, usage charges, prepaid service credits, and completed work are nonrefundable.

No prorated refund or credit will be issued for a partial billing period, unused subscription time, paused campaigns, unused features, or a client’s failure to use an available Service.

Advertising spend paid to an advertising platform is governed by that platform’s payment, credit, refund, and dispute policies.

9. Paid Advertising Services

Paid advertising services may include campaign setup, account configuration, strategy, creative coordination, targeting, tracking, optimization, reporting, and ongoing management across advertising platforms.

Unless expressly stated otherwise in writing, advertising spend, media costs, lead charges, platform fees, verification fees, and taxes are separate from our management fees and are paid directly by the client to the applicable advertising platform.

You authorize us to access and manage the advertising accounts, analytics accounts, tracking tools, websites, landing pages, and related assets reasonably necessary to provide the Services.

We do not guarantee:

• A specific number of leads, calls, appointments, or sales
• A particular cost per lead or customer acquisition cost
• A specific return on advertising spend or return on investment
• Ad approval, account verification, or continued account access
• Continuous ad delivery or placement
• A specific advertising position, impression volume, or geographic reach

Advertising performance is affected by factors outside our control, including market demand, competition, budgets, platform policies, account history, pricing, sales processes, client responsiveness, seasonality, landing page performance, and changes made by advertising platforms.

10. SEO, AEO, Local Visibility, and Max Local

SEO, AEO, Google Business Profile, review management, listings management, Max Local, reputation management, and related Services are intended to improve visibility, accuracy, engagement, and marketing performance over time.

Search engines, directories, map services, artificial intelligence platforms, and other third parties independently control their algorithms, rankings, indexing, suspensions, content displays, eligibility requirements, and platform features.

We do not guarantee rankings, indexing, traffic levels, map placement, review volume, search visibility, AI citation, lead volume, revenue, or any particular business result.

11. Website Services

Website Services may include strategy, copywriting, design, development, hosting, forms, integrations, chat tools, scheduling systems, analytics, maintenance, optimization, and related services.

You are responsible for maintaining ownership of and access to your domain name, email accounts, trademarks, business profiles, hosting accounts, and other client-controlled assets unless we have expressly agreed to manage them.

You are responsible for reviewing and approving final website content, business information, claims, pricing, service descriptions, disclaimers, policies, images, and contact information before publication.

Websites and integrations may be affected by browser changes, device changes, software updates, third-party code, platform changes, security updates, search engine changes, domain settings, hosting interruptions, or other circumstances outside our control.

Ownership, licensing, transfer, hosting, maintenance, and post-launch support terms for a specific website project will be governed by the applicable Service Agreement.

12. Artificial Intelligence and Zoey Voice AI

Our Services may use artificial intelligence for voice communications, website conversations, lead qualification, appointment scheduling, follow-up, content generation, transcription, summarization, workflow execution, data analysis, and other functions.

Artificial intelligence may occasionally generate incomplete, inaccurate, outdated, misunderstood, or unexpected responses. Speech recognition may be affected by background noise, accents, call quality, ambiguous language, interruptions, telephone carrier performance, and other factors.

We use reasonable efforts, configuration, testing, monitoring, and quality-control practices to improve accuracy and reliability. However, artificial intelligence output is not guaranteed to be error-free.

Where appropriate, clients are responsible for reviewing AI-generated content, reports, recommendations, summaries, or other materials before relying on them, publishing them, or using them to make material business decisions.

Additional usage fees, calling fees, telephone charges, processing charges, and service-specific terms may apply to Zoey Voice AI and other usage-based Services.

13. CRM, Automations, SMS, and Email Services

CRM and automation Services may include forms, pipelines, workflows, scheduling, reminders, follow-up messages, email, SMS, calling, database reactivation, notifications, lead routing, and related functions.

You are responsible for the accuracy, legality, and authorized use of contact lists, customer data, consent records, offers, claims, and communications used in connection with your Services.

You must comply with all applicable communications, telemarketing, privacy, email, call-recording, consent, and text-messaging laws and regulations.

We may suspend any campaign, workflow, or communication that we reasonably believe may violate law, platform policy, carrier policy, industry rules, or these Terms.

14. Client Responsibilities

You agree to:

• Provide accurate, complete, and timely information
• Provide required account access, approvals, content, credentials, and materials
• Respond to leads and customer inquiries in a commercially reasonable manner
• Review and approve deliverables when requested
• Maintain all required licenses, permits, insurance, disclosures, and legal compliance for your business
• Ensure that your products, services, offers, testimonials, pricing, claims, and advertising statements are truthful and lawful
• Obtain all required permissions and consents for customer and prospect communications
• Promptly notify us of errors, unauthorized access, account changes, or material changes to your business

15. Client Materials

You retain ownership of logos, trademarks, photographs, videos, text, customer data, account data, and other materials you provide to us (“Client Materials”).

You grant We Build Marketing a limited, nonexclusive license to access, use, reproduce, modify, display, transmit, and distribute Client Materials as reasonably necessary to provide the Services.

You represent that you own or have obtained all rights, licenses, releases, and permissions necessary for us to use the Client Materials as requested.

16. Intellectual Property

We Build Marketing retains ownership of its preexisting materials, methods, systems, templates, frameworks, processes, software configurations, automation logic, documentation, strategies, prompts, know-how, branding, website content, and other intellectual property.

Unless a Service Agreement expressly states otherwise, no ownership interest in our preexisting intellectual property, licensed software, subscription platforms, proprietary systems, or third-party technology is transferred to the client.

Rights in client-specific deliverables will be governed by the applicable Service Agreement and may be conditioned on full payment of all amounts owed.

17. Third-Party Platforms and Service Providers

Our Services may rely on third-party advertising platforms, search engines, hosting companies, CRM systems, communications providers, artificial intelligence providers, payment processors, analytics tools, scheduling platforms, listing services, telephone carriers, and other technology providers.

Third-party services are governed by their own terms, privacy policies, billing rules, eligibility requirements, content standards, and platform policies.

We are not responsible for third-party outages, suspensions, policy changes, data loss, billing decisions, account restrictions, rejected advertisements, algorithm updates, API changes, platform discontinuations, or other actions beyond our reasonable control.

18. No Guarantee of Results

Marketing performance depends on many variables, including the client’s market, competition, reputation, budget, offer, pricing, sales process, responsiveness, website, seasonality, customer demand, and economic conditions.

Unless expressly guaranteed in a written Service Agreement, We Build Marketing does not guarantee leads, calls, appointments, rankings, impressions, traffic, reviews, conversions, sales, revenue, profitability, return on investment, or any other specific result.

19. Prohibited Uses

You may not use our website or Services to:

• Violate any law, regulation, court order, or third-party right
• Send spam, unlawful telemarketing, or unauthorized communications
• Mislead, defraud, impersonate, threaten, harass, or harm another person
• Promote illegal, deceptive, infringing, or prohibited products or services
• Upload malware, malicious code, or harmful material
• Attempt unauthorized access to accounts, systems, software, or data
• Reverse engineer, scrape, copy, resell, sublicense, or exploit our systems without authorization
• Interfere with the security, stability, availability, or operation of the Services

20. Suspension and Termination

We may suspend, restrict, or terminate access to a Service for nonpayment, chargebacks, misuse, unlawful activity, security concerns, platform violations, repeated failure to cooperate, material breach of an agreement, or conduct that may expose us or another party to risk.

Upon termination, you remain responsible for all fees, usage charges, advertising costs, third-party charges, and other amounts incurred through the effective termination date.

Sections that by their nature should survive termination—including payment obligations, intellectual property provisions, disclaimers, indemnification, limitation of liability, and dispute provisions—will survive termination.

21. Disclaimer of Warranties

To the fullest extent permitted by law, our website and Services are provided on an “AS IS” and “AS AVAILABLE” basis.

We disclaim all express and implied warranties, including warranties of merchantability, fitness for a particular purpose, noninfringement, uninterrupted operation, error-free performance, accuracy, availability, compatibility, and results.

22. Limitation of Liability

To the fullest extent permitted by law, We Build Marketing, Safira LLC, and their owners, officers, employees, contractors, affiliates, agents, and service providers will not be liable for indirect, incidental, consequential, exemplary, special, or punitive damages.

This exclusion includes lost profits, lost revenue, lost data, lost opportunities, reputational harm, business interruption, replacement service costs, missed leads, missed appointments, account suspensions, advertising losses, or damages arising from third-party platforms.

To the fullest extent permitted by law, the total cumulative liability of We Build Marketing and Safira LLC arising out of or relating to a claim will not exceed the total service fees paid by the client to We Build Marketing during the three (3) months immediately preceding the event giving rise to the claim for the specific Service directly related to that claim.

Advertising spend, usage charges, pass-through costs, taxes, platform fees, telephone charges, payment-processing fees, and amounts paid to third parties are excluded when calculating this liability cap.

23. Indemnification

You agree to defend, indemnify, and hold harmless We Build Marketing, Safira LLC, and their owners, officers, employees, contractors, affiliates, agents, and service providers from claims, demands, investigations, penalties, damages, liabilities, judgments, settlements, losses, costs, and reasonable attorneys’ fees arising from or related to:

• Your business, products, services, offers, representations, or conduct
• Client Materials or instructions you provide
• Your violation of law, regulation, platform policy, or third-party rights
• Your communications with customers, prospects, employees, or other parties
• Your failure to obtain required licenses, disclosures, permissions, or consent
• Claims involving intellectual property, privacy, telemarketing, advertising, call recording, SMS, or email compliance
• Your misuse of our website or Services

24. Force Majeure

We will not be liable for delay, interruption, loss, or failure caused by circumstances beyond our reasonable control, including severe weather, natural disasters, fire, flood, earthquake, public emergencies, labor disputes, civil unrest, war, terrorism, governmental action, utility failure, internet failure, cyberattack, telephone carrier outage, platform outage, supply shortage, third-party system failure, or acts of God.

25. Electronic Communications

By using our website or Services, you consent to receive agreements, invoices, notices, disclosures, confirmations, and other communications electronically.

You agree that electronic records, approvals, acknowledgments, and signatures satisfy legal requirements that communications or agreements be provided in writing, subject to applicable law.

26. Governing Law and Venue

These Terms and any dispute arising from them will be governed by the laws of the State of California, without regard to conflict-of-law rules.

Unless a separate written agreement provides otherwise, the parties consent to the exclusive jurisdiction of the state and federal courts located in California for disputes arising from these Terms or the Services.

27. Informal Dispute Resolution

Before filing a legal claim, the parties agree to make a good-faith effort to resolve the dispute informally. A party asserting a dispute should provide written notice describing the issue and requested resolution and allow a reasonable period for discussion.

28. Changes to These Terms

We may update these Terms to reflect changes in our Services, pricing structures, business practices, technology, legal obligations, or platform requirements.

Updated Terms become effective when posted unless a later date is stated. Material changes affecting an active paid subscription may also be communicated electronically where required by law.

29. Severability

If any provision of these Terms is found invalid, unlawful, or unenforceable, that provision will be enforced to the maximum extent permitted, and the remaining provisions will continue in full force and effect.

30. Waiver

Failure to enforce any provision of these Terms will not waive that provision or our right to enforce it later.

31. Assignment

You may not assign or transfer these Terms or a Service Agreement without our prior written consent. We may assign these Terms in connection with a merger, acquisition, corporate restructuring, financing, sale of assets, or transfer of the applicable business or Service.

32. No Partnership or Agency

Nothing in these Terms creates a partnership, joint venture, franchise, fiduciary relationship, employment relationship, or legal agency between the parties.

33. Entire Agreement

These Terms, our Privacy Policy, and any applicable Service Agreement constitute the entire agreement between the parties regarding the website and Services and supersede prior discussions, communications, proposals, and understandings concerning the same subject matter.

34. Contact Information

Questions or notices regarding these Terms may be sent to:

We Build Marketing
A DBA of Safira LLC
Website: www.webuildmarketing.com
Email: [email protected]