We Build Marketing Privacy Policy

Effective Date: July 15, 2026

Last Updated: July 15, 2026

1. Introduction

Welcome to We Build Marketing, a DBA of Safira LLC ("We Build Marketing," "we," "our," or "us").

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and safeguard information when you visit www.webuildmarketing.com, communicate with us, purchase our services, or interact with our marketing platforms, artificial intelligence solutions, websites, digital advertising, and related services.

By accessing or using our website or services, you acknowledge that you have read and understand this Privacy Policy.

2. Scope

This Privacy Policy applies to all services provided by We Build Marketing, including but not limited to:

• Website Design and Development
• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Local SEO
• Google Business Profile Management
• Max Local
• Review and Reputation Management
• Local Listings Management
• Google Local Service Ads
• Google Ads Management
• Meta Ads Management
• Marketing Strategy and Consulting
• CRM and Marketing Automation
• SMS and Email Marketing
• Zoey Voice AI
• AI Receptionist Services
• AI Website Widgets
• AI Outbound Calling
• AI Appointment Scheduling
• AI Automations
• Any future products or services offered by We Build Marketing

3. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Personal and Business Information

• Name
• Business name
• Email address
• Phone number
• Mailing address
• Billing information
• Payment history
• Business information
• Website information
• Google Business Profile information

Website and Technical Information

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral source
• Session activity
• Approximate geographic location
• Cookies and similar technologies

Communications

We may collect information contained within:

• Emails
• SMS messages
• Website forms
• Live chat
• AI conversations
• Phone calls
• Voicemails
• Customer support requests

AI Service Information

If you use Zoey Voice AI or another AI-powered service, we may collect:

• Call recordings
• Call transcripts
• AI-generated conversation history
• Appointment information
• Caller contact information
• AI interaction logs
• Website widget conversations

4. How We Use Information

We may use collected information to:

• Deliver requested services
• Build and manage websites
• Optimize SEO, AEO, and local visibility
• Manage advertising campaigns
• Operate Zoey Voice AI services
• Operate Max Local services
• Respond to inquiries
• Schedule consultations and appointments
• Process payments
• Provide and improve customer support
• Improve AI performance and automations
• Improve marketing campaigns and services
• Analyze website usage and performance
• Detect fraud and prevent misuse
• Maintain security
• Comply with legal obligations
• Develop new products and services

5. Artificial Intelligence Services

Some communications and services may be handled by artificial intelligence systems operated by or on behalf of We Build Marketing.

These services may include:

• AI voice receptionists
• AI website chat
• AI appointment scheduling
• AI outbound communications
• AI follow-up communications
• AI workflow automations

By interacting with these services, you acknowledge that you may be communicating with an artificial intelligence system rather than a live representative.

Conversations may be recorded or transcribed for service delivery, quality assurance, security, troubleshooting, and system improvement, subject to applicable law.

6. Third-Party Technology and Service Providers

Certain services offered by We Build Marketing, including Zoey Voice AI, Max Local, CRM systems, marketing automations, communications tools, analytics systems, advertising tools, and other technology-enabled services, may rely on third-party platforms, software providers, infrastructure providers, contractors, and service providers.

These providers may process personal information on our behalf only as reasonably necessary to provide, operate, maintain, support, secure, analyze, or improve the applicable services.

The categories of providers we may use include:

• Website hosting and infrastructure providers
• Customer relationship management platforms
• Artificial intelligence and voice-processing providers
• Telephone, SMS, and email communication providers
• Scheduling and automation platforms
• Analytics and call-tracking providers
• Advertising and marketing platforms
• Payment processors
• Local search, listing, and reputation-management platforms

We may change service providers as our products, technology, and business needs evolve. We require providers that process personal information on our behalf to handle that information in accordance with applicable law and their contractual obligations.

7. Cookies and Tracking Technologies

We may use cookies, pixels, tags, advertising identifiers, analytics tools, session recordings, call tracking, and conversion tracking technologies.

These technologies may help us:

• Improve website performance
• Measure advertising effectiveness
• Analyze visitor behavior
• Improve user experience
• Attribute leads and conversions
• Maintain website security

8. Analytics and Performance Monitoring

We may use website analytics, advertising conversion tracking, visitor behavior analytics, call tracking, heatmaps, session recordings, attribution tools, and similar technologies to understand how visitors interact with our website, evaluate marketing performance, and improve our services.

9. SMS and Email Communications

By submitting your contact information, you may consent to receive communications regarding:

• Estimates
• Consultations
• Service updates
• Appointment reminders
• Customer support
• Marketing communications, where permitted

Message frequency may vary. Message and data rates may apply.

You may unsubscribe from marketing emails using the unsubscribe link provided. You may opt out of text messages by replying STOP. You may reply HELP for assistance.

10. Payment Processing

Payments may be processed through secure third-party payment processors. Stripe is our primary payment processor, but we may use other payment platforms or financial service providers.

We do not generally store complete payment card information on our own servers. Payment information is handled by the applicable payment processor in accordance with its own privacy and security practices.

11. How We Share Information

We do not sell personal information in exchange for money. We may disclose information to service providers, contractors, advertising platforms, analytics providers, payment processors, communications providers, technology partners, and other vendors that support our operations or deliver services on our behalf.

We may also disclose information:

• To comply with law, legal process, or government requests
• To protect our rights, safety, property, or systems
• To prevent fraud, abuse, or security threats
• In connection with a merger, acquisition, financing, sale, or restructuring
• With your consent or at your direction

Some digital advertising and analytics activities may be considered "sharing" under certain privacy laws even when personal information is not sold for money.

12. Data Security

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

13. Data Retention

We retain information only for as long as reasonably necessary to:

• Provide and support our services
• Maintain client and business records
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements
• Improve our services and systems

Retention periods may vary depending on the type of information, the service involved, client instructions, legal requirements, and operational needs.

14. Children's Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 13. If we learn that personal information from a child under 13 has been collected, we will take reasonable steps to delete it.

15. California Privacy Rights

California residents may have rights under applicable California privacy laws, subject to legal exceptions and eligibility requirements. These rights may include:

• The right to know the categories and specific pieces of personal information collected
• The right to request deletion of eligible personal information
• The right to request correction of inaccurate personal information
• The right to receive information about certain disclosures or sharing
• The right to opt out of certain sales or sharing, where applicable
• The right not to be discriminated against for exercising privacy rights

We may need to verify your identity before processing a privacy request.

16. Privacy Rights Outside California

Depending on where you live, you may have additional rights under applicable privacy laws, including rights to:

• Access personal information
• Correct inaccurate information
• Request deletion
• Restrict or object to certain processing
• Request data portability
• Withdraw consent where consent is the basis for processing
• Appeal certain decisions regarding privacy requests, where required

17. International Data Transfers

Information may be processed and stored in the United States or other jurisdictions where our service providers operate. By using our services, you acknowledge that your information may be transferred to jurisdictions with privacy laws that differ from those in your location.

18. Do Not Track and Privacy Signals

Some browsers and devices offer "Do Not Track" settings or other privacy preference signals. Because industry standards continue to evolve, our website may not respond to all such signals unless required by applicable law.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version becomes effective when posted on our website unless otherwise stated. The Last Updated date at the top of this policy identifies the most recent revision.

20. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

We Build Marketing
A DBA of Safira LLC
Website: www.webuildmarketing.com
Email: [email protected]