Boost Your Plumbing Business with Google Local Services Ads

Andy Rubiano • May 1, 2025
Plumber with thumb up next to lettering that says Plumbers win with Google Local Service Ads

In today's competitive market, standing out is crucial for plumbing businesses. Google Local Services Ads (LSAs) offer a powerful way to enhance your online visibility and attract high-quality leads. Unlike traditional pay-per-click (PPC) ads, LSAs operate on a pay-per-lead model, meaning you only pay when a potential customer contacts you directly through the ad .


What Are Google Local Services Ads?

LSAs are designed to connect local service providers with customers in their area. When someone searches for plumbing services on Google, LSAs appear at the top of the search results, even above standard PPC ads . These ads display essential information such as your business name, ratings, and the Google Guaranteed badge, which builds trust with potential clients.


Benefits of LSAs for Plumbers

  • Enhanced Visibility: Appear at the very top of Google search results, increasing the likelihood of customer engagement.
  • Cost-Effective: Pay only for leads, not clicks, ensuring your marketing budget is spent on genuine prospects .
  • Build Trust: The Google Guaranteed badge signals to customers that your business is verified and trustworthy.
  • Targeted Reach: Connect with customers in your specific service areas, ensuring leads are relevant to your business.


Setting Up Your LSA Account

  1. Create a Google Ads Account: If you don't have one, sign up to get started.
  2. Verify Your Business: Complete the Google Guaranteed screening process, which includes background checks and verifying licenses and insurance .
  3. Set Your Service Areas and Budget: Define the geographic areas you serve and determine your advertising budget.
  4. Launch Your Ads: Once everything is set, your ads will start appearing to potential customers searching for plumbing services in your area.


Stay Ahead with LSAs

Google continuously updates its advertising platforms. As of November 21, 2024, only businesses with a verified Google Business Profile can run LSAs . Ensuring your business information is accurate and up-to-date is essential to maintain your ad visibility.


Ready to Elevate Your Plumbing Business?

Implementing LSAs can significantly boost your lead generation and online presence. However, navigating the setup and optimization process can be complex. That's where We Build Marketing comes in. Our team specializes in helping plumbing businesses like yours harness the full potential of Google LSAs.


Book your call with We Build Marketing today to learn how we can help you attract more local customers and grow your business through effective LSA strategies: BOOK NOW